Rivian Community: Cook Out with Rashad Frazier

April

2

,

2026

5:30pm

–

8:00pm

EDT

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List the workshop details and high level agenda here.

Events help bring people closer together in the information age
Seven times out of ten, the experiences people remember most in life happen at events
When it comes to the type of event to host, meet your attendees where they are

Venue

Enhance your user experience and build brand equity with your design vernacular.

Rivian Community: Cook Out with Rashad Frazier

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Join us for a midday gathering with Rashad Frazier, founder of Camp Yoshi, as he brings his new cookbook, Cook Out, to the Rivian Meatpacking space.

Drawing on his experience leading remote expeditions and his life as a frequent Rivian driver, Rashad is demystifying outdoor hospitality to show you how world-class meals come to life under the open sky.

We’re turning the showroom into a live expression of food, storytelling, and culture, including:

Tasting Menu: Sample signature bites inspired by the recipes in Cook Out.

The Camp Yoshi World: Immerse yourself in the landscapes and moments that inspired the book through exclusive trip visuals.

Gear & Ethos: Hear Rashad’s take on why the "outside matters" and how he uses Rivian to power his adventures.

Signed Copies: Pick up your own copy of Cook Out and have it personalized by Rashad.

Community Energy: Pull up, grab a plate, and hang with a community that loves food and the great outdoors.

Whether you’re a backyard griller or dreaming of your first backcountry feast, this event is here to help you bridge the gap between "I want to" and "I’m ready."

Rivian NYC Flagship

461 W 14th Street

NYC, NY 10014

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now