Rivian Spooky Swamp in Times Square

October

21

,

2025

8:00am

–

6:30pm

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List the workshop details and high level agenda here.

Events help bring people closer together in the information age
Seven times out of ten, the experiences people remember most in life happen at events
When it comes to the type of event to host, meet your attendees where they are

Venue

Enhance your user experience and build brand equity with your design vernacular.

Rivian Spooky Swamp in Times Square

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Join us for a #RivianHalloween in Times Square on Tuesday, October 21.

Halloween mode is back and we’re throwing a monster of a party in Midtown to celebrate our latest software release. Join us as we transform Times Square into a haunted Spooky Swamp. We’ll have interactive experiences and games, refreshments and even a certain super scary costumed creature of our own — so bring the whole crew!

Featured events

Interactive Magic Mirror

We’re highlighting our vehicle’s spooky smart perception abilities with a magic mirror experience that lets you see what a Rivian sees…with a spooky twist.  

Ride & Riddle

Jump in for a ride-along around the block in a 2026 Rivian R1S. We’ll test your trivia skills on everything spooky, NYC and everything in-between!

Times Square

200 W 43rd St.

New York, NY 10036

October 22 @ Rivian Brooklyn space

Can’t make it to Midtown that Tuesday? Join us in Williamsburg for day two of our Ride & Riddle challenge and come explore Halloween mode live with the help of your NYC spaces team. RSVP if you dare!

Rivian Brooklyn space

366 Wythe Ave

Brooklyn, NY 11249

October 22, 2025

10:00am–1:00pm

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now