Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events. Prior to Openform, he led global product marketing teams.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.
Key Topics:
What agile event programs are and why they're essential
Strategies and tools for building agile event marketing
How to scale agile event programs without losing brand integrity or valuable data
Steps you can take right now to introduce agile event marketing into your business
Grab your favorite snack and tune in.
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Connected Camping is hosting an afternoon for creatives, entrepreneurs, business owners, and you to connect.
We will have light bites, a DJ, vendors, and a short breathwork session at 4:00.
Come early to enjoy a demo drive and enter our raffle. Â
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Rivian Atlanta Space
675 Ponce De Leon Ave NE
Suite E179B
Atlanta, GA 30308
Your Hosts
Jake Hernandez
Chief Creative Officer
Openform
Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.
Leo Di Salvo
Sr. Technology Consultant
Openform
Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.
Run of show
12:00PM
Webinar Begins
Opening remarks from your hosts
12:15PM
5-Tips
5 Tips for Creating Virtual Events
12:45PM
Closing
Final remarks from your hosts
Grab your favorite snack and tune in.
Pro Tip:
First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.
 Need more help? Here are some great Help Center articles regarding embed best-practices:
A Guide to Agile Event Programs that Can Survive Anything
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Crisis Mode: Ideas for Managing Events in Challenging Situations
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
